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4 súper-trucos para mejorar el SEO

4 súper-trucos para mejorar el SEO

Seguro que ya has oído hablar del famoso SEO. Si todavía no tienes del todo claro qué es exactamente, te lo explicamos aquí antes de comenzar con los 4 súper-trucos para mejorar el SEO.

Entonces… ¿Qué es SEO?

SEO (Search Engine Optimization) realmente es cualquier actividad que intente mejorar tu posicionamiento en buscadores, como por ejemplo Google. El objetivo del SEO es que los usuarios que busquen ciertas palabras o frases, te encuentren a ti antes que a tus competidores. 

¿Por qué debería preocuparte? Porque sabemos que el 89% de los usuarios usan buscadores antes de realizar una compra y también porque el buen posicionamiento orgánico es la manera más eficiente para establecer tu negocio a largo plazo y mejorar la visibilidad de tu marca. 

“No hay mejor sitio para esconder un cadáver que la segunda página de los resultados de Google.”

¿Cómo funciona el famoso algoritmo?

SEO, afortunadamente no es magia negra y tampoco es una lotería de navidad. Es un algoritmo que analiza todas las páginas web metódicamente, mirando el código y opinando sobre ellas, basándose en los siguientes criterios: 

  • cuánto tráfico tiene la web
  • cuánto tiempo la gente pasa en ella
  • cuántas páginas visita el usuario dentro la web
  • la cantidad y calidad de los enlaces internos y externos 
  • cantidad y calidad de contenido (recuerda: mejor contenido siempre supera a más contenido)
  • si el sitio web es seguro (https)
  • cuanto tiempo tarda en cargar (Page Speed)
  • si el sitio web es responsive y funciona bien en todos los dispositivos
  • palabras claves y su relevancia (en los títulos, cabeceras, párrafos, imágenes…)
  • y aproximadamente 200 cosas más de los que no sabemos y probablemente nunca sabremos 

¿Cómo se hace SEO?

Hacer SEO es hacer todo lo que podamos para que Google nos vea y nos valore de la mejor manera posible, según los criterios mencionados. El objetivo no es ser #1 en todo. El objetivo es encontrar un equilibrio entre lo que busca tu cliente ideal y tu posicionamiento


¡Ya vienen! Los 5 trucos para optimizar tu sitio web, para tener una estrategia digital sostenible y asegurarte de que estás visible para los que te buscan, sin tener que invertir una fortuna en anuncios:

1. Haz tus tareas primero: Keyword Research

También en SEO es importante no empezar la casa por el tejado. Antes de volverte loco con los H1, tienes que tener claro qué palabras claves vas a trabajar. Eso no debería depender de tu gusto y tampoco de tu intuición. Hay varias herramientas gratuitas que pueden ayudarte a construir una buena lista de keywords:

  • Google Trends: comprueba si lo que tu piensas que la gente busca realmente es lo que la gente busca (normalmente no lo es) (https://trends.google.com/trends/
  • Sistrix o Semrush: comprueba aparte de los volúmenes de búsqueda, los niveles de competencia (son de pago pero ofrecen un trial gratuito)
  • Inspírate con Moz Explorer (https://moz.com/explorer
  • Google mismo: haz una búsqueda de los keywords que te parecen interesantes y fijate que en el Autofill – ¿qué frases te propone el mismo Google cuando empiezas a teclear tu palabra clave? – Es un gran indicador y generador de ideas. 

2. No te olvides de los long-tail keywords

Las palabras claves no siempre tienen que ser palabras únicas. De hecho, es importante que incluyas conjuntos de dos, tres o incluso cuatro palabras en tu lista de keywords. ¿Por qué? Las palabras claves simples como por ejemplo ‘tomate’ tienen un volumen de búsqueda muy alto pero también mucha competencia. Eso significa que va a ser más difícil posicionarse. Búsquedas más especificas como por ejemplo ‘cuando plantar tomates’ o ‘porque mis tomates se vuelven amarillos’ tienen menos volumen pero ofrecen la posibilidad de posicionarse más fácilmente y adicionalmente, la gente que está realmente dispuesta a comprar, suele buscar frases concretas. Dependiendo de lo que vendas, encuentra tus huecos (te aseguramos que los hay, no importa si vendes energía, hormigón prefabricado, sofás o camisetas artesanales). 

Short-tail = palabras claves generales con mucha competencia y poca conversión (“jabón artesanal”)

Long-tail = palabras claves más específicas con menor volumen de búsqueda pero mayor conversión (“dónde comprar jabón artesanal en oviedo”)

“Hoy en día, no se trata de captar el tráfico, se trata de captar el tráfico relevante.”

3. Mejora tu SEO Onpage

¿On…qué? SEO Onpage es el SEO dentro de tu página web. Por ejemplo el URL, tus metadescripciones, títulos (H1, H2, H3), palabras claves dentro del contenido escrito, tags de las imágenes… Una de las maneras más fáciles de mejorar tu SEO Onpage es mejorar tu URL y la meta descripción. Si estás trabajando con WordPress, puedes hacerlo con el Plugin Yoast SEO. 

Necesitas un URL simple y que aporte algo a tu SEO. Tu dominio es importante y debería tener algo que ver con lo que haces. El título de tu sitio web debe ser el nombre de tu negocio o marca. La descripción de tu sitio web debe ser entre 155 y 160 caracteres y tiene que resumir qué es lo que haces. Intenta incluir en tu descripción al menos dos palabras clave. Si cumples esos requisitos, en 5 minutos lograste mejorar el SEO.

4. Mejora tu Link Juice

Si, ¡el jugo de los enlaces! Google entiende los enlaces externos como una señal de credibilidad. Intenta tener Links dentro de tu web que apunten a páginas de interés y de calidad. Lo ideal sería que también otras páginas web apunten a la tuya para mejorar el SEO más rapido. 

¿Cómo hacerlo si estás empezando desde cero? 

  • Empieza por tus propias webs y redes sociales añadiendo enlaces a tu web. 
  • Piensa si puedes incluir tu web en directorios y asociaciones (CreativeGuild, Sortlist, Github, Medium, Foros, El Tenedor…)
  • Artículos de blog en los que puedas aparecer o conectar con otros sitios web 
  • Interactúa con otros sitios web en comentarios
  • Escribe un artículo para alguien (Guest Blogging) 

Después de todo esto no olvides medir tus resultados con Google Analytics y Google Search Console. Lo que no se mide, no mejora. Y recuerda: Es mucho más fácil duplicar tu negocio duplicando tu tasa de conversión que duplicando tu tráfico. Por eso asegurate que en vez de captar a ‘todo el mundo’ que esté por allí, centres tus esfuerzos en captar los usuarios que realmente conviertan.

A nosotros el SEO nos encanta, ya que es una estrategia sostenible de ayudar a crecer a cualquier negocio. Ofrecemos el servicio de SEO Setup para las páginas que empiezan desde cero y también una suscripción mensual para mantenerte a flote. Recuerda que los resultados de SEO no pueden ser visibles al día siguiente, por lo tanto necesitas una estrategia a largo plazo, paciencia y consistencia en lo que haces con tu contenido. SEO es como un huerto, va poco a poco, pero cuando da los resultados esperados, es lo mejor del mundo. Si quieres saber más sobre cómo mejorar el SEO, ¡escríbenos! 

Why art does not have to be good

Why art does not have to be good

We live in a world where we are obsessed with doing things ‘the right way’. Probably, no matter where you are, you think you were supposed to get further. I know that there’s a little voice in your head, an echo of your younger self, expecting you to have been “more than this” by now. I know that it seems like you have so far to go, and that’s exactly because you do.

However, no matter what kind of things are you making, it is essential to remember that the only thing that really matters is the making itself. A friend of Vincent van Gogh explained to him the beautiful essence of artistic creation:

What the world thought made little difference. Rembrandt had to paint. Whether he painted well or badly didn’t matter: painting was the stuff that held him together as a man. The chief value of art, Vincent, lies in the expression it gives to the artist. Rembrandt fulfilled what he knew to be his life purpose; that justified him. Even if his work had been worthless, he would have been a thousand times more successful than if he had put down his desire and become the richest man in Amsterdam.

Doesn’t that sound really good to you? The fact that Rembrandt’s work brings joy to the whole world today, is entirely gratuitous. His life was complete and successful when he died, even though he was hounded into his grave. The book of life closed then, and it was a beautifully wrought volume. The quality of his perseverance and loyalty to his idea is what was important, not the quality of his work.

Abraham Maslow also put it clearly: A musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself. What a man can be, he must be.

The people who you admire — or really, the people you should admire — are the ones who have spent decades building a body of work and legacy to outlive them.

They weren’t worried about how good things looked on the surface. They weren’t afraid of side gigs or incurring other people’s judgements. They didn’t expect everything they worked on to be a magnum opus.

They got up each day and they did the work. The key to their success was not rushing to “make it,” but in slowly becoming the people who deserved a lifetime of success.

Don’t feel pressured to rush your own artistic journey. Maybe right now is not the time for the shining highlight reel. Right now is the time for grit. Right now is the time that you stop before you lift the drink and ask what feeling am I trying not to feel right now? Right now is the time that you ask yourself where your interests, skills and current demand intersect, and figure out what you can commit yourself to doing for the rest of your life.

To go wrong in one’s own way is better than to go right in someone else’s.– Fyodor Dostoyevsky

Right now is the time that you figure out what your self-sabotaging habits are and figure out how to change them. Right now is the time that you push yourself, minute by minute and day by day. Now is not the time for glory and completeness. Now is the time for sweat and brutal honesty.

This is the time that you worry more about what you’re learning than what you’re earning. This is the time that you recognize when you’re in a dead-end anything, and this is the time that you turn around before you spend the rest of your life there.

Your dream doesn’t have an expiration date. Take a deep breath and try again. And remember, you are not lost. You are here.

Why ‘Follow Your Passion’ Is The Worst Advice Ever

Why ‘Follow Your Passion’ Is The Worst Advice Ever

The term “Follow your passion” has increased ninefold in English books since 1990. “Find something you love to do and you’ll never have to work a day in your life” is another college-counseling standby of unknown provenance. Despite of those wise words, you find yourself being 25, 35 or 45 years old and you still haven’t found your passion? You cannot possibly be alone in this.

What are the consequences of this wave of passion-craziness? Well, we got to a point where we really believe that if you do something that feels like work, it means you don’t love it and got it wrong.

Here comes the breaking truth:

Passions are not ‘found’. They are developed.

Your passion isn’t out there, waiting to be discovered. It’s not a mysterious force that will — when found — remove all obstacles from your path.


A wise man told me once: It’s really hard to do what you love, but it’s quite easy to love what you do. As long as you put enough effort, heart and dedication into your work, you will improve in whatever it is that you are doing. When you improve, you automatically start enjoying what you do a little bit more, feeling progress and growth.


On the other hand, there is nothing wrong with admitting that all of us need jobs in order to pay our bills. Your job is not supposed to be your life. It’s okay to get up in the morning and do what you have to do in order to enjoy yourself in the afternoon and on weekends. Life is about people that are close, life is about stuff you love like dancing, reading and cooking. Life is about doing those things without the urge to monetize them. Life is about doing some good to others, sharing and caring, contributing and deciding where to invest your precious time. It’s about having a picnic with wine, cheese and walnuts while watching the sunset without worrying about all the possible future disasters.


I have lately heard another phrase that struck me a lot: I think you are wasting your potential. It was a conversation about my career and professional choices and then I thought: My potential for what? What about my pontential for happiness? My potential for becoming a good human being? My potential for being a balanced and fulfilled person?


It’s all about choices. Adam J. Kurtz, author of Things Are What You Make of Them has rewritten the maxim for modern creatives: “Do what you love and you’ll work super fucking hard all the time with no separation or any boundaries and also take everything extremely personally.” Which, aside from being relatable to anyone who has tried to make money from something they truly care about, speaks to an underrepresented truth: those with passion careers can have just as much career anxiety as those who clock in and out of the mindless daily grind.


Instead of waiting for a shooting star to bring you the idea of what your passion is and where is it hiding, maybe we could accept the fact that it is okay, and perhaps just human, to have a job that feels like actual work and effort from time to time.


We wrote a similar piece on Why We Should Stop Turning Hobbies Into Jobs, if you liked this one, you might enjoy it as well!

How to get creative

How to get creative

There is no golden rule for creativity, but I deeply believe there are certain things that are absolutely necessary in order to obtain it.

We were born to survive, which is to create.

It is a Sunday morning like any other. I am at my desk. Then the phone vibrates or someone knocks at the door. I am deep in the machinery of my brain. Reluctantly I rise, I answer the phone or I open the door. And the thought which I had in hand, or almost in hand, is gone.

Creative work needs solitude. It needs concentration, without interruptions. It needs the whole sky to fly in, and no eye watching until it comes to that certainty which it aspires to, but does not necessarily have at once. Privacy, then. A place apart — to pace, to chew pencils, to scribble and erase and scribble again.

…You once said that you would like to sit beside me while I write. Listen, in that case I could not write at all. For writing means revealing oneself to excess; that utmost of self-revelation and surrender, in which a human being, when involved with others, would feel the way losing himself, and from which, therefore, he will always shrink as long as he is right in his mind.

That is why one can never be alone enough when one writes, why there can never be enough silence around one when one writes, why even night is not night enough.

-Kafka

No one yet has made a list of places where the extraordinary may happen and where it may not. Still, there are indications. Among crowds, in shopping centres, in drawing rooms, among easements and comforts and pleasures, it is seldom seen.

It likes the outdoors. It likes the concentrating mind. It likes solitude. It is more likely to stick to the risk-taker than the ticket-taker. It isn’t that it would disparage comforts or the set routines of the world, but that its concern is directed to another place.

But I always liked side-paths, little dark back-alleys behind the main road — there one finds adventures and surprises, and precious metal in the dirt. – Fyodor Dostoyevski

However, many times the interruption comes not from another but from yourself, or some other self within the self, that whistles and pounds upon the door panels and tosses itself, splashing, into the pond of meditation. And what does it have to say? That you must phone your parents, that you are out of shampoo, that your sister’s birthday is in two weeks. You react, of course. Then you return to your work, only to find that the imps of the idea have fled back into the mist.

Even when I lock myself at home and it seems like the last word in tranquility and seclusion, I’m tempted to watch a movie, a part of me is considering cleaning the apartment and another part tends to go for a walk.

Creativity is a combination of discipline and a childlike spirit.

I interrupt myself, even if my environment doesn’t interrupt me. And if ever I’m tempted to look at the stars, I think, oh no, there are a thousand things I have to do around the house or around the town. Or if I’m involved in a deep conversation, I think, oh, there is a salsa night tonight. I should do that. So one way or another, I always cut into my own clarity and concentration when I’m at home. That’s why sometimes people like me have to take conscious measures to step into the stillness and silence and be reminded of how it washes us clean, really.

We’re living at the speed of light, at a pace determined by machines and technology, and we’ve lost the ability to live at the speed of life.

Whoever you are, whether you’re a writer struggling to write or somebody going to the office, you know that you’re extracting the meaning only when you’re away from it. I sometimes think we’re living so close to our lives, we can’t make sense of them.

That’s why people like me travel alone to faraway places, or other people meditate or do yoga, or other people go for runs. Each person now has to take a conscious measure to separate herself from the overflow of information and experience just to be able to see things in perspective and understand what is going on in your life, what you really want and need. We have more and more time-saving devices but less and less time.

The only cure for distraction is attentionI go for my solitary travels and I go to the nature where nobody can find me because they are cathedrals of attention. They’re places where people like me can try to learn to slow down and to be present.

As Elizabeth Gilbert wonderfully said, you don’t need anyone’s permission to lead a creative life. However, you surely need your own permission and a healthy dose of effort to do it. But I am more than sure that if you are alive, you are a creative person.

Let inspiration lead you wherever it wants to lead you. Keep in mind that for most of history people just made things, and they didn’t make such a big freaking deal out of it.

We make art because that is what human beings do. I would like to finish with a wonderful quote from Kafka, because I usually start my creative journey with reading, and because I adore Kafka:

I think we ought to read only the kind of books that wound and stab us. If the book we’re reading doesn’t wake us up with a blow on the head, what are we reading it for? So that it will make us happy, as you write? Good Lord, we would be happy precisely if we had no books, and the kind of books that make us happy are the kind we could write ourselves if we had to. But we need the books that affect us like a disaster, that grieve us deeply, like the death of someone we loved more than ourselves, like being banished into forests far from everyone, like a suicide.A book must be the axe for the frozen sea inside us. That is my belief.

La humanidad es la única cosa que todos tenemos en común

La humanidad es la única cosa que todos tenemos en común

Porque es tan importante sentirse valorado por ser un humano y no solo un profesional? Más al fondo, porque es tan importante (y tan difícil) desarrollar una cultura empresarial sana y humana?

Porque como dice nuestro amigo Peter Drucker, la cultura se come la estrategia para el desayuno. Justamente por eso.

Es fácil? No, nada que importa es fácil. Pero sí que vale la pena. Al menos intentarlo.

Pertenezco a la generación tan curiosamente llamada ‘Millenials’ y una de nuestras características principales es el, también curiosamente llamado, ‘job hopping’. Cambiamos trabajo como zapatos, eso es. Cada seis meses, a lo mejor cada año, nos aburrimos y recogemos nuestras ambiciones y expectativas no cumplidas para hacer la maleta (de menos de 20kg siempre porque Ryanair no deja facturar más) y irnos corriendo. Con las mismas esperanzas de siempre.

Han empeorado entonces los sitios de trabajo y por eso se han vuelto tan insoportables? Creo que no. Lo que ha cambiado somos nosotros. Somos la primera generación en la desesperada búsqueda de su propósito, de su valory su misión en esa tierra, más allá de beneficios económicos. Valoramos estabilidad financiera, pero no es suficiente. Queremos tener impacto, cambiar el mundo, crecer y luchar por algo más grande cada día.

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Nosotros hemos cambiado, pero la mayoridad de empresas no. Por eso tenemos el problema, o al menos ese inconveniente, de que después de 6 meses, lo que consideramos un tiempo suficientemente largo para haber impactado nuestro entorno de una manera revolucionaria, nos vamos. A ver qué tal la siguiente.

It doesn’t make sense for millennials to pursue profit during the week and purpose during the weekend. 

He trabajado en unas oficinas abiertas, luminosas, llenas de frutas, organic raw cookies, hípster bebidas y espumadores de leche. Si, he salido corriendo. Porque? Porque muchas de esas oficinas son de todo menos humanas. Se olvidan que las personas son personas, que necesitan conectar uno con otro y que ahora mismo también necesitan ese ‘algo más’. Ese algo más que les permite quedarse con el sentimiento de tener el impacto deseado, de acercarse a sus objetivos individuales.

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La pregunta ya no es cómo atraer el talento, sino, ¿cómo retenerlo? ¿Cómo hacer que los “Millenials” quieran quedarse y aportar su mayor motivación y creatividad?

La única manera de hacerlo es alinear el propósito de la empresa con el propósito individual de sus trabajadores. Mostrar que a parte de ser profesionales, somos humanos, aquí mismo, en esa oficina importa quién somos (sin confundir la pregunta ‘quien eres’ con la de ‘que haces’), importa que pensamos y en que creemos.

La humanidad es algo que todos tenemos en común, da igual de dónde vienes y a dónde vas (y también si no lo tienes claro).

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